Web Design Melbourne | Graphic Design Melbourne

sales director

james boston

+61 3 409 928 700

+61 3 8060 4880

krafthaus.com.au

@krafthaus_

2/83-87 dover street cremorne

VIC Australia 3121

Melbourne-Based web design and full service digital agency,

pushing the boundaries of digital and print media.
Web Design

Development

e-Commerce

Fullscreen experience and device compatible
Widescreen format and adaptable design
Beautiful transitions and functionality
Content Management System - full control
Custom e-Commerce design, integration
Inventory and accounting integration
Hosting, ongoing management and support

Print

Design

Production

Business card design and print
Brochure and magazine production
Point-of-display
Packaging design
Branding and signage
Press kits and look books
PDS and financial documents
Copywriting and editing service

Digital

Strategy

SEO + SEM

Search Engine Optimisation
Link Pyramid Building
Content Creation & Publishing
Social Media Strategy
Social Reputation & Community Management
E-Commerce Strategy

WE OFFER web design social media strategy, website management &

hosting, content generation, e-marketing, e-commerce and automation.

JAMES BOSTON already has a decade of experience in the print and web media industry behind him. A graduate of Melbourne University in both Commerce and Science, James has applied his business skills to build Boston Publishing, a specialist trade publisher for the fashion, interior design and outdoor recreation industries. James has brought a strong understanding of business to his online and print publishing and editing roles as well as the more recent emergence of social media and its importance to large and small businesses.
KATE DAVIES career has already seen her traverse the globe. After cutting her teeth at outdoor and print media business APN, Kate moved to London where her path ultimately led her to head up the web design for Harper’s Bazaar magazine. On returning to Australia Kate has imparted her design skills on a number of magazines for the fashion industry, interior decorating industry amongst others.
ALEX BOSTON The youngest member of the team, Project Director Alex took a turn for the creative world after completing a degree in International Trade/Banking & Finance. Alex has managed a number of digital projects for sister company Boston Publishing whilst completing his degree. His knowledge of CSS, Java, jQuery, xHTML, HTML5, e-commerce integration, CRM, and search engine optimisation make him one of the most rounded young web designers Australia has to offer.

powerful print

solutions

From business cards to books, KRAFTHAUS can help you make an impact.

BRANDING

all industries

client

Various industries from Fashion to Teeth Whitening.

brief

Krafthaus was tasked with creating solid corporate branding for a number of small and large businesses.

result

Sleek modern looks that create strong corporate branding.

MAGAZINE DESIGN

Décor Magazine

client

Décor Magazine is a custom furnishings magazine distributed nationally.

brief

Develop a style guide, layout, writing, co-ordinate photo shoots and publish 20,000 copies of Décor Magazine.

result

A high end magazine which resulted in increased product sales for the client.

VICTORY CURTAINS & BLINDS

VHome

client

Iconic curtain and blind retailer Victory Curtains and Blinds.

brief

Produce a magazine for Victory's customers. Included six photo-shoots of real homes styled by Krafthaus.

result

50,000 copies of a high end 52 page magazine, and one very happy client.

search-engine

optimisation

Put your website in the premium position for customer searches.
Firstly, SEO is more of an art than a science.

So like any art essay, we begin with research.

We look at your site, your market, your desired outcomes and from there we can start devise a strategy to ensure more potential customers can find you.

Once we have a strategy in place, the first thing to do is to make sure your site is full optimised for search engines.

We have the knowledge and the techniques to make sure you are visible on the web.

For some companies and in certain markets, optimisation may be enough to get your desired results. For most, it will require ongoing work.

The web, like the real world, is a dynamic place and as such to stay viable requires continued work and a team who keeps up to date with the latest SEO techniques. We have several strategies in place to boost your online ranking and social media visibility.

Within 2-3 months you should start to see real-time results, however we keep you up to date with our work and our strategy focus on a month-by-month basis with full reports.

Results can improve your website traffic by up to 80%, and great web links from industry relevant websites means more customers for you.

cutting edge

web design

WEB DESIGN MELBOURNE The web should be an experience

web design

fashion industry

client

ATF Magazine, the fashion industry's manufacturing bible.

brief

Melbourne based ATF wanted to separate itself from its competition by positioning itself as a high-end feature magazine and needed a website to match.

result

High quality image navigation system, sleek clean lines and integrated magento subscription ordering system.

atfmag.com

web design

publishing industry

client

Sister company, Boston Publishing is a niche business-to-business publisher based in Melbourne.

brief

Help take a traditional print house into the 21st century with a full makeover including digital strategy covering a new web design and e-commerce solution.

result

A clean site with a modern interface, seamless e-commerce and an easy to use content management system.

www.bostonpublishing.com.au

web design

textile industry

client

TTNA
is the representative industry body for the technical textile & nonwoven sector of Australia.

brief

Create a website,that incorporates a built in Events Management booking system, payment integration, and integrated e-newsletter system.

result

A very happy customer.

www.ttna.com.au

web design

studio2

client

studio 2
is a make-up design studio based in St Kilda

brief

Create a portfolio and service marketing website to communicate the service offerings and display the portfolio in a unique way.

result

A clean site with modern fullscreen adaptive interface, attention to detail an easy to use content management system.

www.studio2makeup.com.au

web design

ramsay mcdonald

client

RAMSAY MCDONALD
the industry’s largest machinery and fibre agent.

brief

Ramsay McDonald needed an urgent overhaul of their old flash-based site. They also needed e-commerce and integration with their inventory and accounts systems.

result

Sleek modern look. Ecommerce facility with one-step checkout, unleashed inventory management system, Xero online accounting system, Shipping Easy plugin (full logistics management).

www.ramsaymcdonald.com.au

Whether you are active online or not, your customers (satisfied or otherwise) are. We can manage and analyse your social reputation online dealing with bad reviews and complaints.

We have strategies in place to ensure we make any negative feedback irrelevant, and ensure positive word of mouth takes pride of place.

socialreputation+ community management

A static website is not enough to grab attention these days. We can help with professional content in the form of articles, video or blogs to help engage with your customer base.

contentcreation + curation

We build fantastic branded social media widgets to help your company stand out and engage customers. To get an idea how seamless integration can be, check out our Facebook and Twitter widgets by clicking the icons top right.

socialmedia integration

Eight simple ingredients for the perfect website

By Alex Boston

So you need some web design done for your Melbourne-based business? Well you probably want to talk to a digital agency like Krafthaus, but what are the elements that make up good web design?

We have put together a list of eight simple ingredients for a modern, sleek website that will command attention and

What we learned in our first 12 months – lessons for startups

By James Boston

I’m going to go away from our usual format here of talking about tech advances and digital trends to talk a little about our business and the first 12 months of our operation. Why? Well because it is our first birthday today, Krafthaus officially opened for business one year ago today. We have grown